Web Marketing Specialist

Ceramic Pro is the leader in paint protection film, ceramic coating, and window tint, with one of the most recognized products & networks in the automotive industry. We're growing fast across multiple digital properties and we need a web marketing specialist who can keep pace.

You'll join an in house team under the Director of Performance Marketing and Marketing Manager, working alongside a senior web content lead to own landing pages, blog content, SEO execution, multi site maintenance, and web driven lead generation. This is a full time, on site role at our San Diego headquarters located in Kearny Mesa. You'll be embedded with the team, not remote.

If you treat keyword rankings like a scoreboard, obsess over why one page converts and another doesn't, and can write a blog post that actually helps someone find us, this is your seat!

What you're really here to do: Help qualified installers and consumers leads find us first and convert. You'll directly support growth across multiple sites.

 What You'll Own:

• Build and publish landing pages for new products, campaigns, and Elite Dealer network initiatives across multiple sites
• Plan, write, and publish blog content targeting high-intent keywords — educational, product-focused, and locally relevant topics that drive organic traffic and installer inquiries
• Execute on-page and technical SEO — meta, schema, internal linking, page speed, content freshness — with a clear eye on rankings movement
• Lead AEO (Answer Engine Optimization) strategy to ensure Ceramic Pro surfaces in AI-generated answers, featured snippets, and voice search results
• Track keyword performance, traffic, and conversion data weekly — surface what's working, flag what isn't, and act on it without being asked
• Manage and update Shopify product pages, collections, and content for our online store
• Support new product launches with dedicated web pages and supporting blog content built to rank and convert
• Maintain a content calendar across managed websites — no dead links, stale pages, or missed update windows
• Conduct ongoing competitor and keyword research to identify gaps and opportunities before they pass us by
• Manage and improve local SEO signals to support dealer network visibility across markets
• Coordinate with designers, the social team, and paid media to ensure web assets are aligned with active campaigns
• Support basic CRO (conversion rate optimization) — review page performance, suggest layout or copy changes, and A/B test where possible
• Assist with HTML emails and digital assets when needed to support broader marketing initiatives
• Experience with HubSpot

What we're looking for

• 2–4 years in web marketing, SEO, or digital content — preferably in-house with a multi-site or multi-brand environment
• Hands-on experience with WordPress (Elementor preferred) and Shopify
• Proven ability to write blog and landing page copy that ranks — not just content that exists
• Solid grasp of on-page SEO fundamentals and awareness of where AEO and AI search are heading
• Comfortable in Google Search Console, GA4, and at least one rank tracking tool (Semrush, Ahrefs, or similar)
• You gamify your work — you check rankings the way other people check scores, and a page slipping bothers you personally
• Working knowledge of Wordpress/Elementor
• Familiarity with content calendars, editorial planning, and publishing workflows
• Understanding of local SEO and how it applies to franchise or dealer networks
• Basic understanding of CRO principles — you think about what happens after someone lands on a page
• Automotive or specialty retail industry knowledge is a plus, not a requirement

Mindset & culture fit:

• You think in systems: how does this page connect to the funnel, the brand, and the next action?
• You're comfortable managing multiple live projects across different websites simultaneously
• You treat web like infrastructure, not just content, and build pages as long term assets, not one offs
• You can write clearly with the goal in mind — blog posts, page copy, meta descriptions
• You're curious about where search is going (AI, AEO, zero click) and stay ahead of it rather than playing catch up